Neopets is an online virtual pet simulation game. The game takes place in an alternate universe called Neopia. Users, called Neopians, care for their Neopets by feeding and playing with them. Users can also play games, trade, or play a mock stock market to earn Neopoints (NP), Neopian currency that can be used to purchase virtual items that interact with their Neopets, including food, toys, and others.
Neopets also operates a pay-to-play version known as Neopets Premium, which offers additional features and benefits for a monthly fee of US$7.99. Neopets, Inc. produces and sells a wide variety of Neopets merchandise, such as plushies, stickers, notebooks, three video games, and a trading card game
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